We often come across a question from Account Managers whether they should track their Conversions in Google Ads via a Google Ads Tag, or import conversion actions from Google Analytics (Goals, Transaction etc.) into Google Ads in order to track the success of their...

Having worked with Google for many years we noticed that there are a lot of confusion about billing on Google Ads and there are a lot of people complaining that their account was suspended for suspicious activity.  At its core it is fairly simple - if you use a...

One of the most exciting technologies being developed and improved upon for marketing purposes is to use of the human voice. The technology already exists and you can already today dictate full documents, presentations and complete accurate online searches using only...

A key factor with online marketing is that it is constantly evolving, constantly changing, and constantly finding new formats. 20 years ago, would you have guessed that millions of companies across the globe would earn their living from Facebook or Google Ads? And...

How are you handling your Google Ads Account Analysis? Are you still going mainly over Keyword Optimisation and hope your Quality Score and your Ad Rank will increase soon, because those are your primary metrics to look at? The most important point is that you never...