Are you still going mainly over Keyword Optimisation and hope your Quality Score and your Ad Rank will increase soon, because those are your primary metrics to look at?
The most important point is that you never lose track of what your actual KPIs are. For example; does it really matter if your Cost per Click is increasing while your Cost per good / service you are selling is decreasing?
That’s why this year is very interesting for us Google Ads users.
Google’s artificial intelligence algorithm for automation became eligible for accounts with much less conversion data than it used to be, which is the main reason why the switch to the correct type of smart bidding became relevant for many more, especially smaller businesses. But still, of course, every time you switch the bidding strategy there is a new learning period which requires metric analysis, so the perfect timing when to switch for example from maximise conversions to a conversion value (over cost) oriented smart bidding strategy can be a time consuming inner struggle.
Let us help you with that.
As a success driven team, we are specialised on improving your Ads Account and your entire marketing structure regarding your individual business goals.
If you want to know more about Smart Bidding have a look at this Google Ads Help-Site.